Food. My wife would say it’s one of her favorite words. To us, it’s not just a substance to be consumed, but it is the very definition of togetherness. Growing up, and even to this day, whether my family is in disagreements or having the time of our lives, food always brings us together. It is a decadent centerpiece in our life. For years I had been eating unhealthy with the mindset “as long as it tastes good”.  Then came the news. I’m pre-diabetic - and only halfway through my 20’s. I had to make a decision. After doing some research, I went vegan and  Hijo de su Madre was born.   I began converting my mother’s traditional, Yucatecan, recipes into delicious, vegan dishes that reminded me of walking into my house as a kid. In 2019, Hijo de su Madre transpired into a vegan Mexican food truck. In 2022, it transformed into our first brick-and-mortar, award-winning, storefront location in Los Angeles. Here at Hijo de su Madre, I want you to experience the same sensations I had growing up. I want you to smell the aroma of the cumin, see the brightness of the achiote, and taste the spiciness of the habanero on the tip of your tongue. These sensations from my mother’s region of Mexico have always reminded me of home.  When I made the transition to a vegan lifestyle, my doctor informed me I am no longer pre-diabetic and my lab results have never looked better. I now look at all the decisions I am making in my life and how my decisions impact not only me, but the world around me.  I incorporate sustainable materials and methods into the restaurant from utilizing bamboo plates to composting our food scraps. My food truck was even solar-powered. With my story, I hope that you are not only excited to be transported to the Yucatán through the aromas and sensations we surround you with at Hijo de su Madre, but you will be inspired on your vegan journey as well. Together, we can help change the world one taco at a time.